Is your marketing strategy getting stale? If you’ve been in a promotional rut or have not been seeing the results that you’d like, maybe it’s time to revamp your efforts with new ideas. First, take an inventory of your marketing efforts and expenses over the past 12 months. Analyze how much money you invested, how much time you spent, and which efforts were the most successful. If you think your marketing approach would benefit from new concepts, you might want to consider these:
- Ask for testimonials from former clients. First-person testimonial statements can be an effective and persuasive marketing tactic for agents, mainly because prospective clients can often identify with other home buyers and sellers. Include testimonials from satisfied clients on your website as well as in email communications, social media postings, and printed materials.
- Give your business cards and marketing materials to service providers that you recommend sharing with their own clients. These types of referrals and cross selling efforts can often benefit both parties. Be sure to keep family and friends supplied with your business cards and promotional materials, too.
- Post some YouTube videos featuring your services and industry expertise. Unlike printed materials, online video sharing helps you get your personality across as you demonstrate your real estate market expertise and knowledge. The videos don’t have to be lengthy, but should incorporate topics that would interest prospective home buyers and sellers.
- Update your photographs and videography. If you haven’t had a set of professional photos done in a while, book an appointment soon. In addition to traditional head shots, consider having some informal photos taken, too, to give marketing materials a more relaxed and relatable vibe. If possible, have some photos taken that show you interacting with clients and showing properties.
- Revamp your personalized promotional giveaway items to reflect the lifestyles, habits, and interests of prospective clients today. Instead of refrigerator magnets, pens, and fans, consider putting your name and logo on koozies, cell phone accessories, memory drives, reusable shopping bags, or environmentally friendly notepads made from recycled paper.
- Get help from American Home Shield®. In addition to distinguishing homes from others on the market and attracting prospective buyers, AHS® can help you with your own marketing strategies. For example, AHS offers a dynamic marketing automation tool that lets agents build and and send personalized marketing materials to their clients, as well as open house kits and other selling instruments. Your knowledgeable AHS Account Executive will gladly share additional resources to help you build your business and reach your goals.
Whatever your marketing strategy, it’s a good idea to take stock and re-evaluate your efforts periodically to gauge your results. Talk to colleagues and find out what works for them, and be sure to ask your clients, too, about what factors they consider when choosing a real estate professional.