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Whether you’re a homebuyer, homeowner, renter or Real Estate Professional learn valuable information covering industry topics, home selling, home buying and market insights so you can unlock the keys to your perfect home.
In this article we will highlight how big data can help grow your business and enhance your real estate professional practices.
Not only does it feel wonderful to work for a worthy cause, but it is also a great way to network with people who share a passion for the community. Here’s how to make the most of it.
Stepping out of the comfort zone is an exercise that can help real estate professionals break that sales plateau and expand into techniques you may not have thought of before.
With tech-savvy Millennials and Generation Y representing the largest group of home buyers, it is important to stay on top of these swiftly evolving trends and learn how new tech can work for you.
Personal branding is a marketing tool that aims to make you recognizable with visual elements and a unique voice. In this article you will learn about personal branding in real estate and three steps to help you build you own, strong personal brand.
The demand for more senior housing tops the list of all residential segments. What is this market looking for and how can you meet the needs of this important and growing segment?
We all make mistakes. Life moves so quickly that it’s easy to trip up. Even the most seasoned real estate professionals display errors in judgment from time to time.
Closing a transaction shouldn’t be the end of a client relationship. In fact, it should be the start of something more, something that will put you at the forefront of other real estate professionals — helping you become your client’s realtor for life.
A gift after closing is a nice way to say thank-you to clients and build the relationship. But what if you could make that gift work harder to keep you top-of-mind for referrals and future real estate needs? Here are a few ways you can do just that.
No one ever said a career in real estate was easy. But the rewards can be great if you are up for the challenge. Do you have what it takes to stick with it and achieve long-term success? Follow these eight basic steps to help lay the groundwork for a long
Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials — managing considerable debt. Yet simultaneously, they’re gaining traction as the
Starting on January 1, 2018, new tax laws went into effect across the country. Some of these are anticipated to impact the real estate market, specifically, real estate professionals and homeowners as well as buyers and sellers.
Just bought a home? Here are four money saving every new homeowner should know: from spring maintenance items to DIY home improvements. Learn more here.
One valuable resource that can help you manage and convert your leads into clients are Customer Relationship Management (CRM) platforms. Here’s a look at just how real estate professionals can use CRMs to help grow their client rosters.
Here is a step-by-step strategy to overcoming your clients' most-common objections.
Get to know boomerang buyers and find out how you can best help them by finding out what it is they most expect from you.
Here are some tips on how a home warranty can help you and your clients during a low-inventory market.
Learn some of the building blocks of negotiation, and how leveraging tools like home warranty coverage can help you make it a win-win for everyone.
Here are some reasons to maintain these connections and suggestions on how to make them stronger.
Should landlords buy a home warranty for rental property? Learn the benefits of having protection for home systems and appliances for your rentals.
Here are some tips for busy agents looking to create a new Facebook group or enhance and grow an existing one.
Learn how this strategy can help make the selling process for your clients smoother and less stressful, translating to more sales for you.
Learn which tools can help carry you to success — from a vibrant online presence and abundant, accessible Internet file storage to the right mobile apps and more.
Often real estate professionals spend a lot of time and energy with clients who don’t end up in a transaction. But then along comes a buyer who is ready to go! This article provides a list of things you can do to attract the “A-Buyer.”
Not to be overshadowed by the recent focus on millennial and boomer homebuyers, Generation Xers are making something of a buying comeback in today’s real estate market. Here’s why this trend is significant.
Here are some ways to stay in the know to help protect you, your associates and your clients from this cyber scheme.
Home warranties lessen repair costs, especially when homeowners insurance does not. Learn the pros and cons of buying a home warranty before or after closing.
Find out some tips to put hyper-targeted marketing to use in your agency.
See which channels are the most effective for your business and learn best practices for getting measureable results from your social media investment.
Think of your goals as a roadmap to your success, and the smarter and more realistic they are, the more motivated you’ll be to achieve them.
Plenty of experts are willing to share their most successful (and often surprisingly simple) tips to help you attain — and maintain — the success you deserve and have worked so hard for.
No longer content with exclusively suburban experiences, more homebuyers living outside of cities are increasingly seeking communities with more urban-style amenities. Learn more about the move toward “surban” living.
A few key trends may hold the answers and provide some important insights for your business. For one, both millennials and baby boomers could be your biggest buyers.
Thinking of putting your home on the market, but not sure how to start? Learn what buyers are looking for and what to consider before putting up that for sale sign!
When it comes to selling a home, offering a home warranty in the contract is an excellent way to entice buyers.
Since you can't send texts to someone unless they consent, partnering with a bulk texting service provider helps make it easier.
Learn the secrets to managing a thriving and happy team, so you can achieve more together.
We’re unveiling the top 10 apps for Real Estate Professionals in 2017.
It’s important to know what you owe when and how you can reduce your tax bill as much as possible. Here are some deductions that will help you save money and focus on building your business.
With $7 trillion in spending power, women are a force to be reckoned with. Find out more about them and how you can help them find the home of their dreams.
Find out the top 10 features today’s home buyers are looking for in a home so you can better meet their demands and help them find the home of their dreams.
With the valuable AHS Seller Coverage Option, sellers get ShieldEssentialSM protection during the listing period* for the most critical home systems that are also typically the most expensive to repair and replace.
You’ll find fresh modern colors, creative twists on vintage décor and green/natural solutions among other trends.
There’s a new domain extension that was created exclusively for the real estate industry
Wondering what to do when your microwave suddenly stops working? AHS lists common reasons and solutions to help you figure out if the issue is fixable or not.
While a bad smell can really deter buyers, a good smell can tempt buyers to a sale.
Succeeding in real estate, or anything for that matter, takes mental toughness. With that in mind, here are some inspirational quotes from successful role models to motivate you in the New Year.
You may be overwhelmed by knowing where to start with your real estate venture. Check out the following tips and advice and you’ll be on the road to sales — and success — before you know it.
Many homeowners think it’s better to wait until the new year to list. They’ll be sure to change their minds though, once you share these three eye-opening reasons why November can be the best time of year to sell.
We’ll help you bust the myths for buyers and open their eyes to the facts about homeownership to streamline the purchasing process.
As you gear up for the new year, now is a good time to start preparing your 2017 goals. Here are some good tips for getting the most out of your next year.
Take prospective buyers on a tour of the neighborhood. Put geofilters to work for you. Explore and experiment. The possibilities are unlimited.
The holiday season can be an opportune time to sell. For one thing, there are usually fewer other homes on the market. Help your clients take advantage of this unique opportunity.
Find out what you and your real estate clients can do to avoid joining the growing number of identity theft victims.
Relocating Clients: Challenges and Opportunities
Due to the increased popularity of new walkable urban villages among first-time homebuyers and boomers, there’s a growing demand for high-density housing.
You may think of American Home Shield® as protecting your clients’ homes, which we do. But at AHS®, your protection is important to us, too.
Make sure you have the basic maintenance needs covered for your client with this quick and easy checklist.
Common Inspection Issues and How Your Clients Can Avoid Them
You may think you don’t have time to work for a renter or that it may not be worth your while financially. Here are some reasons you might want to reconsider.
Virtual Reality (VR) home tours are becoming more and more popular in the luxury market and could change the way homes are shown to prospective buyers. Learn how this amazing technology could benefit your business and your clients.
Your cell phone is hugely important to running your business; it can also be an important tool to help keep you safe. Use these safety mobile apps, created just for real estate professionals, to help keep you secure on the job.
As families gear up to send the kids back to school, they’re busier than ever. Here are some simple, effective methods to help you capitalize on the beginning of another school year.
Instagram is the fastest growing social media platform with over 400 million users, most of whom use the platform daily. It offers lots of ways to help you get leads and build your real estate business. Find out how.
It only takes 40 milliseconds to draw conclusions about a person based on a photo. Is the person likeable? Trustworthy? Competent? First impressions are important, so here are some tips for putting your best face forward.
Whether your house is on the real estate market or you’d just like for the exterior to be more attractive from the street, there are some simple outside DIY projects that you can do to increase your home’s curb appeal.
Whether your house is on the real estate market or you’d just like for the exterior to be more attractive from the street, there are some simple outside DIY projects that you can do to increase your home’s curb appeal.
As a Real Estate Professional, you’re probably already on Facebook and Twitter, but are those the only places where you should be? Millennials now make up the largest group of home buyers at 35 percent, 1 and many of them are on Snapchat.
As a Real Estate Professional, you want the best for your clients and try to make sure that all aspects of their real estate transactions run smoothly. That includes being proactive with summer pests and making sure that every home you show is pest-free.
The smart home market is expected to grow annually by 17% and become a $58.68 billion industry by 2020. According to an ERA Real Estate and HGTV survey, 46% of consumers believe it is important that their current or next home have smart home technology.
Homes that can accommodate more than one generation in separate spaces are growing in demand. Find out these buyers’ unique needs and what they’re looking for in a home.
Real estate networking events don’t have to be awkward or uncomfortable. If you follow these simple tips, you can make valuable, lasting connections that will help you build leads and referrals.
To stand out in today’s marketplace, instead of just posting photos of your listings, post videos. Video is becoming more popular and more important for any REALTOR® looking to improve leads and sales.
Second homes are great, but sometimes your clients can outgrow them. So check out these trade secrets that will make selling that second home a walk in the park.
Trying to sell a home with a pool That's a breeze if you have the right marketing tools and research. Splash into this article and follow these tips to close the deal.
Follow these 5 helpful tips to build repeat business and referrals and turn your clients into advocates.
Looking to boost your business with new customers or referrals? LinkedIn could be your key to success. Follow these helpful tips to see how it can benefit you.
A foreclosure can happen to anyone who has stopped making payments on their home loan. However, learn about foreclosure options like a short sale, advice and more.
Check out the latest NATIONAL ASSOCIATION OF REALTORS
Thinking of selling? Make it quick and easy with our experts’ advice and top home staging tips.
Do open houses really work? That is the age-old question. With expert knowledge anyone from real estate agents to home buyers can find success at an open house.
These tips will help you understand real estate market trends for the 2016 housing market and will help you predict the current and future value of your home.
Some of the best finds and the best deals come from estate sales and flea markets. With a little patience and some good scavenging skills you can end up with interesting and unique items that can’t be found in any retail store.
Women have been rising to the top of their industries and these women are no exception. Meet the former homemakers who are now dominating the real estate market.
We've traveled near and far to find you the top places to live in America. See what we've discovered.
Aloha! Going on vacation soon? Thinking about renting out your home while you travel the seven seas? Discover The Home Matters guide to renting out your home.
Getting ready to sell your house? Home Matters sought expert advice from a leading Real Estate Professional to increase your chances of impressing your buyers.
Spring is in the air. Time to open the windows, let the fresh air in and get down to all that spring-cleaning. And with all that cleaning, dusting, purging and sorting, it’s also a great time to think about giving your business a good spring-cleaning.
Millennials and young Gen X’ers are flocking to bigger cities to be close to the action. But with the rising cost of city living, they’re being forced to either pay a premium for rent or find affordable housing outside of the city.
Staging your listing in a way that appeals to the highest number of potential buyers is important. You want to make sure you're creating just the right amount of ambiance to give them a taste of what's possible. Here are some ideas to get you started.
If you’re a Real Estate Professional, you already know how important it is to build and maintain client relationships. But what you might not know is that American Home Shield offers free resources to make that happen quickly and easily.
Much to everyone's great relief, the housing market finished on an upswing in 2015, but will 2016 bring more of the same? And what's the outlook for new construction? Here's a glimpse into the future through the eyes of some industry experts.
Spring is right around the corner and with it comes the most hurried time of year for home buying. Follow these tips to set yourself up for success during the hustle-and-bustle of the spring real estate season.
Millennials, Echo Boomers, Gen Y — the newest group of home buyers goes by many names. It is also a force to be reckoned with. If you’re looking to tap into this growing market of young buyers, here’s what you need to know.
If you're a Real Estate Professional, you know that no two days are exactly alike. Your schedule can be pretty hectic. For you, smartphone technology is a must. So is knowing the best apps to keep you at the top of your game. Here are 6 of our favorites.
Mike Koperna, a successful REALTOR
Becoming a new homeowner is an accomplishing feeling, but comes with a lot of hard work. This checklist will help make sure everything goes smoothly.
Your listing ad is an important way to generate leads. How can you write a listing that stands out and doesn't just list facts, but engages readers on an emotional level? Before typing up your copy, there are some things to research and think
A closing gift is a kind gesture of thanks that helps you build client relationships, repeat business and referrals. Plus, it's a great way to be remembered long after the transaction.
Investors can be valuable partners for agents. Not only can you get multiple transactions from one investor client, you can also enjoy smoother transactions and faster closings. But before you work with investors, it's important that you understand them.
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