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Real Estate Articles

Whether you’re a homebuyer, homeowner, renter or Real Estate Professional learn valuable information covering industry topics, home selling, home buying and market insights so you can unlock the keys to your perfect home.

10 Reasons to Rekey Your Home

Besides a sense of ease, American Home Shield has 10 reasons why you might consider rekeying your home.

The Role of Big Data in Real Estate

In this article we will highlight how big data can help grow your business and enhance your real estate professional practices.

How Community Service Can Help Real Estate Professionals

Not only does it feel wonderful to work for a worthy cause, but it is also a great way to network with people who share a passion for the community. Here’s how to make the most of it.

6 Ways to Go Outside Your Comfort Zone for Real Estate Success

Stepping out of the comfort zone is an exercise that can help real estate professionals break that sales plateau and expand into techniques you may not have thought of before.

3 Ways Technology is Changing Real Estate

With tech-savvy Millennials and Generation Y representing the largest group of home buyers, it is important to stay on top of these swiftly evolving trends and learn how new tech can work for you.

3 Steps to Building Your Personal Brand in Real Estate

Personal branding is a marketing tool that aims to make you recognizable with visual elements and a unique voice. In this article you will learn about personal branding in real estate and three steps to help you build you own, strong personal brand.

3 Things That Make Senior Living Communities Stand Out

The demand for more senior housing tops the list of all residential segments. What is this market looking for and how can you meet the needs of this important and growing segment?

Never Dwell on Your Mistakes. Learn From Them.

We all make mistakes. Life moves so quickly that it’s easy to trip up. Even the most seasoned real estate professionals display errors in judgment from time to time.

How to Keep in Contact with Past Clients Without Becoming a Nuisance

Closing a transaction shouldn’t be the end of a client relationship. In fact, it should be the start of something more, something that will put you at the forefront of other real estate professionals — helping you become your client’s realtor for life. 

Closing Gifts That Keep on Giving

A gift after closing is a nice way to say thank-you to clients and build the relationship. But what if you could make that gift work harder to keep you top-of-mind for referrals and future real estate needs? Here are a few ways you can do just that.

8 Steps to Long-Term Success in Real Estate

No one ever said a career in real estate was easy. But the rewards can be great if you are up for the challenge. Do you have what it takes to stick with it and achieve long-term success? Follow these eight basic steps to help lay the groundwork for a long

Gen Z — the Next Wave of Consumer Game-Changers?

Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials — managing considerable debt. Yet simultaneously, they’re gaining traction as the

What the New Tax Reform Bill Means for Real Estate and the Housing Market

Starting on January 1, 2018, new tax laws went into effect across the country. Some of these are anticipated to impact the real estate market, specifically, real estate professionals and homeowners as well as buyers and sellers.

4 Money-Saving Tips for New Homeowners

Just bought a home? Here are four money saving every new homeowner should know: from spring maintenance items to DIY home improvements. Learn more here.

Benefits of CRM Platforms for Real Estate Professionals

One valuable resource that can help you manage and convert your leads into clients are Customer Relationship Management (CRM) platforms. Here’s a look at just how real estate professionals can use CRMs to help grow their client rosters.

How to Handle Client Objections

Here is a step-by-step strategy to overcoming your clients' most-common objections.

Boomerang Buyers Should Be a Focus For Real Estate Professionals in 2018

Get to know boomerang buyers and find out how you can best help them by finding out what it is they most expect from you.

How Home Warranties Can Help With Low Inventory

Here are some tips on how a home warranty can help you and your clients during a low-inventory market.

Learn to Negotiate Like a Pro

Learn some of the building blocks of negotiation, and how leveraging tools like home warranty coverage can help you make it a win-win for everyone.

Hang on to Past Clients

Here are some reasons to maintain these connections and suggestions on how to make them stronger.

Is a Home Warranty on Rental Property Worth It?

Should landlords buy a home warranty for rental property? Learn the benefits of having protection for home systems and appliances for your rentals.

How to Create and Sustain a Successful Facebook Group

Here are some tips for busy agents looking to create a new Facebook group or enhance and grow an existing one.

How Pre-listing Inspections Can Help Your Business

Learn how this strategy can help make the selling process for your clients smoother and less stressful, translating to more sales for you.

Must-Have Tools Every Real Estate Professional Should Have on Hand (Especially on the Road)

Learn which tools can help carry you to success — from a vibrant online presence and abundant, accessible Internet file storage to the right mobile apps and more. 

Tips to Attract A-Buyers Who Are Qualified and Motivated

Often real estate professionals spend a lot of time and energy with clients who don’t end up in a transaction. But then along comes a buyer who is ready to go! This article provides a list of things you can do to attract the “A-Buyer.”

Inside the Mindset of Gen X Buyers

Not to be overshadowed by the recent focus on millennial and boomer homebuyers, Generation Xers are making something of a buying comeback in today’s real estate market. Here’s why this trend is significant.

Your Closing Funds May Be Heading to a Cybercriminal

Here are some ways to stay in the know to help protect you, your associates and your clients from this cyber scheme.

Can I Buy a Home Warranty After Closing?

Home warranties lessen repair costs, especially when homeowners insurance does not. Learn the pros and cons of buying a home warranty before or after closing.

Use Hyper-Targeted Marketing to Create Connections

Find out some tips to put hyper-targeted marketing to use in your agency.

Successfully Market Your Agency on Social Media

See which channels are the most effective for your business and learn best practices for getting measureable results from your social media investment.

Setting SMART Goals

Think of your goals as a roadmap to your success, and the smarter and more realistic they are, the more motivated you’ll be to achieve them.

Take Your Business to the Next Level — and Beyond — in 2017

Plenty of experts are willing to share their most successful (and often surprisingly simple) tips to help you attain — and maintain — the success you deserve and have worked so hard for.

Why More Buyers are Seeking "Surban" Living

No longer content with exclusively suburban experiences, more homebuyers living outside of cities are increasingly seeking communities with more urban-style amenities. Learn more about the move toward “surban” living.

Buyers: What’s Trending in 2017

A few key trends may hold the answers and provide some important insights for your business. For one, both millennials and baby boomers could be your biggest buyers.

For Sale: When and How to Sell a House

Thinking of putting your home on the market, but not sure how to start? Learn what buyers are looking for and what to consider before putting up that for sale sign!

While You’re on the Market Consider Seller's Coverage

When it comes to selling a home, offering a home warranty in the contract is an excellent way to entice buyers.

Building Business Through Text Messaging

Since you can't send texts to someone unless they consent, partnering with a bulk texting service provider helps make it easier.

How to Lead Your Real Estate Team to Success

Learn the secrets to managing a thriving and happy team, so you can achieve more together.

10 Must-Have Apps for Real Estate Professionals

We’re unveiling the top 10 apps for Real Estate Professionals in 2017.

Top 10 Tax Deductions You Should Be Taking

It’s important to know what you owe when and how you can reduce your tax bill as much as possible. Here are some deductions that will help you save money and focus on building your business.

Never Underestimate the Power of a Woman Home Buyer

With $7 trillion in spending power, women are a force to be reckoned with. Find out more about them and how you can help them find the home of their dreams.

Top 10 Features Home Buyers Want in 2017

Find out the top 10 features today’s home buyers are looking for in a home so you can better meet their demands and help them find the home of their dreams.

Give Your Listings Every Advantage, Every Time

With the valuable AHS Seller Coverage Option, sellers get ShieldEssentialSM protection during the listing period* for the most critical home systems that are also typically the most expensive to repair and replace.

7 Fresh Home Design Trends For 2017

You’ll find fresh modern colors, creative twists on vintage décor and green/natural solutions among other trends.

New Domain Extension Created for Real Estate Professionals

There’s a new domain extension that was created exclusively for the real estate industry

Why is My Microwave Not Working?

Wondering what to do when your microwave suddenly stops working? AHS lists common reasons and solutions to help you figure out if the issue is fixable or not.

10 for 17: Your 2017 Checklist to Success

As a real estate professional, why not resolve to make 2017 your most successful year yet? The following checklist is stocked with helpful tips to help you achieve just that. Return

5 Smells That Sell Houses

While a bad smell can really deter buyers, a good smell can tempt buyers to a sale.

7 Quotes That Will Help You Resolve to Succeed in 2017

Succeeding in real estate, or anything for that matter, takes mental toughness. With that in mind, here are some inspirational quotes from successful role models to motivate you in the New Year.

Tips For New Real Estate Professionals

You may be overwhelmed by knowing where to start with your real estate venture. Check out the following tips and advice and you’ll be on the road to sales — and success — before you know it.

Three Reasons Why November is a Great Month for Home Sellers

Many homeowners think it’s better to wait until the new year to list. They’ll be sure to change their minds though, once you share these three eye-opening reasons why November can be the best time of year to sell.

Learn How To Write Feature Sheets That Sell

To make sure your writing stands out and does the best job describing a home’s highlights, here are some tips to make sure your words count.

Busted! 8 Common Myths to Inform Home Buyers

We’ll help you bust the myths for buyers and open their eyes to the facts about homeownership to streamline the purchasing process.

Get SMART in 2017: Goal Setting Tips for Real Estate Professionals

As you gear up for the new year, now is a good time to start preparing your 2017 goals. Here are some good tips for getting the most out of your next year.

Use Facebook Live and Snapchat To Stay Ahead of the Game

Take prospective buyers on a tour of the neighborhood. Put geofilters to work for you. Explore and experiment. The possibilities are unlimited.

Happy Home-selling Holidays

The holiday season can be an opportune time to sell. For one thing, there are usually fewer other homes on the market. Help your clients take advantage of this unique opportunity.

Make Sure Moving Time Is Not Identity Theft Time

Find out what you and your real estate clients can do to avoid joining the growing number of identity theft victims.

Relocating Clients: Challenges and Opportunities

Relocating Clients: Challenges and Opportunities

The Townhouse Trend

Due to the increased popularity of new walkable urban villages among first-time homebuyers and boomers, there’s a growing demand for high-density housing.

How to Shield Yourself from Danger in the Field

You may think of American Home Shield® as protecting your clients’ homes, which we do. But at AHS®, your protection is important to us, too.

Your Seasonal Maintenance Checklist for Empty Listings

Make sure you have the basic maintenance needs covered for your client with this quick and easy checklist.

Common Inspection Issues and How Your Clients Can Avoid Them

Common Inspection Issues and How Your Clients Can Avoid Them

Your Cell Phone, Your Safety

Your cell phone is hugely important to running your business; it can also be an important tool to help keep you safe. Use these safety mobile apps, created just for real estate professionals, to help keep you secure on the job.

Back-to-School Marketing Ideas

As families gear up to send the kids back to school, they’re busier than ever. Here are some simple, effective methods to help you capitalize on the beginning of another school year.

How to Use Instagram to Help Build Business

Instagram is the fastest growing social media platform with over 400 million users, most of whom use the platform daily. It offers lots of ways to help you get leads and build your real estate business. Find out how.

A Picture’s Worth a Thousand Words

It only takes 40 milliseconds to draw conclusions about a person based on a photo. Is the person likeable? Trustworthy? Competent? First impressions are important, so here are some tips for putting your best face forward.

Get Inside the Mindset Of Your Buyers

You may think you don’t have time to work for a renter or that it may not be worth your while financially. Here are some reasons you might want to reconsider.

Taking Home Buying to a Whole New Dimension

Virtual Reality (VR) home tours are becoming more and more popular in the luxury market and could change the way homes are shown to prospective buyers. Learn how this amazing technology could benefit your business and your clients.

Crank Up Your Curb Appeal

Whether your house is on the real estate market or you’d just like for the exterior to be more attractive from the street, there are some simple outside DIY projects that you can do to increase your home’s curb appeal.

Crank Up Your Curb Appeal

Whether your house is on the real estate market or you’d just like for the exterior to be more attractive from the street, there are some simple outside DIY projects that you can do to increase your home’s curb appeal.

Don't Let Summer Pests Take a Bite Out Of Your Sales

As a Real Estate Professional, you want the best for your clients and try to make sure that all aspects of their real estate transactions run smoothly. That includes being proactive with summer pests and making sure that every home you show is pest-free.

A Snapshot Of Success With Snapchat | Home Matters

As a Real Estate Professional, you’re probably already on Facebook and Twitter, but are those the only places where you should be? Millennials now make up the largest group of home buyers at 35 percent, 1 and many of them are on Snapchat.

Growing Demand for Smart Homes

The smart home market is expected to grow annually by 17% and become a $58.68 billion industry by 2020. According to an ERA Real Estate and HGTV survey, 46% of consumers believe it is important that their current or next home have smart home technology.

Multi-generational Home Buyers

Homes that can accommodate more than one generation in separate spaces are growing in demand. Find out these buyers’ unique needs and what they’re looking for in a home.

Make Networking Work for You

Real estate networking events don’t have to be awkward or uncomfortable. If you follow these simple tips, you can make valuable, lasting connections that will help you build leads and referrals.

Videos are the New Photos

To stand out in today’s marketplace, instead of just posting photos of your listings, post videos. Video is becoming more popular and more important for any REALTOR® looking to improve leads and sales.

6 Secrets to Selling a Summer Home

Second homes are great, but sometimes your clients can outgrow them. So check out these trade secrets that will make selling that second home a walk in the park.

Selling a House with a Pool How to Make a Splash in the Market

Trying to sell a home with a pool That's a breeze if you have the right marketing tools and research. Splash into this article and follow these tips to close the deal.

5 Tips for Boosting Repeat Business

Follow these 5 helpful tips to build repeat business and referrals and turn your clients into advocates.

Make LinkedIn Work for You

Looking to boost your business with new customers or referrals? LinkedIn could be your key to success. Follow these helpful tips to see how it can benefit you.

Foreclosure: Inside and Out

A foreclosure can happen to anyone who has stopped making payments on their home loan. However, learn about foreclosure options like a short sale, advice and more.

Infographic: 7 Revealing Facts About Your Open House Audience

Check out the latest NATIONAL ASSOCIATION OF REALTORSsup/sup insights to help make your next open house a successful one.

6 Tips to Get Your Home Ready to Sell

Thinking of selling? Make it quick and easy with our experts’ advice and top home staging tips.

Uncovering the Truth About Open Houses

Do open houses really work? That is the age-old question. With expert knowledge anyone from real estate agents to home buyers can find success at an open house.

How To Estimate The Value of Your Home in 2016

These tips will help you understand real estate market trends for the 2016 housing market and will help you predict the current and future value of your home.

Shopping Estate Sales Flea Markets

Some of the best finds and the best deals come from estate sales and flea markets. With a little patience and some good scavenging skills you can end up with interesting and unique items that can’t be found in any retail store.

From Homemakers to Real Estate Giants: The Top Women in Real Estate Who Defied Stereotypes

Women have been rising to the top of their industries and these women are no exception. Meet the former homemakers who are now dominating the real estate market.

Our Home is Your Home: A Guide to Renting Out Your Home

Aloha! Going on vacation soon? Thinking about renting out your home while you travel the seven seas? Discover The Home Matters guide to renting out your home.

Making Moves: America's Top Places to Live

We've traveled near and far to find you the top places to live in America. See what we've discovered.

Tips for Preparing Your Home for Sale from a Real Estate Pro

Getting ready to sell your house? Home Matters sought expert advice from a leading Real Estate Professional to increase your chances of impressing your buyers.

Suburban Renewal: Interest Grows Among Younger, First-Time Buyers

Millennials and young Gen X’ers are flocking to bigger cities to be close to the action. But with the rising cost of city living, they’re being forced to either pay a premium for rent or find affordable housing outside of the city.

Will The New Year Bring More New Construction?

Much to everyone's great relief, the housing market finished on an upswing in 2015, but will 2016 bring more of the same? And what's the outlook for new construction? Here's a glimpse into the future through the eyes of some industry experts.

Décor Trends for Home Staging Success in 2016

Staging your listing in a way that appeals to the highest number of potential buyers is important. You want to make sure you're creating just the right amount of ambiance to give them a taste of what's possible. Here are some ideas to get you started.

Boost Your Business This Year With American Home Shield®

If you’re a Real Estate Professional, you already know how important it is to build and maintain client relationships. But what you might not know is that American Home Shield offers free resources to make that happen quickly and easily.

10 Tips to Prepare for the Spring Real Estate Season

Spring is right around the corner and with it comes the most hurried time of year for home buying. Follow these tips to set yourself up for success during the hustle-and-bustle of the spring real estate season.

A Spring Cleaning Checklist for Your Real Estate Business

Spring is in the air. Time to open the windows, let the fresh air in and get down to all that spring-cleaning. And with all that cleaning, dusting, purging and sorting, it’s also a great time to think about giving your business a good spring-cleaning.

The Mindset of the Gen Y Buyer

Millennials, Echo Boomers, Gen Y — the newest group of home buyers goes by many names. It is also a force to be reckoned with. If you’re looking to tap into this growing market of young buyers, here’s what you need to know.

6 Crucial Apps for Agents in 2016

If you're a Real Estate Professional, you know that no two days are exactly alike. Your schedule can be pretty hectic. For you, smartphone technology is a must. So is knowing the best apps to keep you at the top of your game. Here are 6 of our favorites.

New Homeowner Checklist

Becoming a new homeowner is an accomplishing feeling, but comes with a lot of hard work. This checklist will help make sure everything goes smoothly.

The Quarterly Agent Spotlight: Mike Koperna

Mike Koperna, a successful REALTORsup®/sup with Keller Williams Realty in Westchester, PA, is a huge proponent of home warranties.