Spring is right around the corner and with it comes the most hurried time of year for home buying. Follow these tips to set yourself up for success during the hustle-and-bustle of the spring real estate season.
For many regions, the springtime real estate season is the busiest. According to Zillow, home shopping typically ramps up alongside warmer outdoor temperatures. Kids are on summer break, the weather feels great, and more people are out and about looking for their next home.
Get a jump on the action by getting up to speed on the homes that are currently available for sale and those you know will be going on the market. Contact your leads and send them something personal in order to open up a line of contact. Doing so now will help grow your business prospects once spring fever hits.
Not every client you have is going to be a winner. Don't be afraid to move on from the ones who are taking up too much of your time and prohibiting you from gaining better prospects.
Pick a weeknight or weekend where you might have some spare time and host a spring real estate homebuyer education seminar. Advertise your event and create a list of topics to cover (such as credit scoring dos and don'ts, what to expect during the loan process and loan programs). Find useful information you can share at your seminar at WelcomeHomeResource.com. Not only will this event increase your credibility, it will also grow your leads database and improve your chances of getting more business.
Zillow, Trulia and realtor.com are overloaded with agents, making it difficult to stand out from the pack. Pick unique places to advertise, like Facebook and Instagram, to attract quality leads. And don't forget to collect information on the backend with a solid landing page.
As you know, in the spring real estate market, great homes go FAST. Connect your buyers with lenders for pre-approval, help them get their documents ready and make sure their checkbook is handy for that earnest money before looking at houses. This will help lock things up as quickly as possible for when they find "the one" and are ready to make an offer.
Not every house is going to move fast, some will need a little love to attract the right buyer. Send out a newsletter, email or talk to your sellers in person to help them stage their home properly inside and out. You can find customizable, complimentary newsletters on OnMark Pro.
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Throwing an open house or showing off a home? Throw back the curtains, open the windows and doors and let the air flow in while people walk around. Sunshine and fresh air can lift spirits and show off the best side of many houses. Be sure to ask your AHS Account Executive for your free open house toolkit. You can also access customizable open house tools with OnMark Pro and get tips and advice and checklists at OpenHouseResource.com.
Spring is a time for renewal, so take this opportunity to really hone in on what makes you great at selling a home. Now is the time to get rid of bad habits and focus on your positive energy. The happier and more efficient you are, the more likely it is that you'll sell a home.
Staying on top of your game is crucial to retaining clients, making the sale and getting good recommendations. Know what parts of town sell fast and which ones don't. Are townhomes the latest rage or are newly built single-family houses booming in your territory? The more you know the more informed your clients can be.
The most important tip of all is to start prepping for the spring real estate boom TODAY. The sooner you start, the faster you'll be ahead of the pack. Be proactive, follow these tips and get ready to sell some homes. Good luck!
No matter what time of the year it is, you can always secure peace of mind for you and your clients when you include American Home Shield® warranties in your real estate transactions. Let a warranty take care of your clients' covered system and appliance issues so you can focus on closing. Plus, when you participate in our Partner Program, you can get $50 off* a home warranty plan for the same comprehensive home and budget protection as your clients. Click here to learn more.
AHS assumes no responsibility, and specifically disclaims all liability, for your use of any and all information contained herein.
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