Setting SMART Goals

Think of your goals as a roadmap to your success, and the smarter and more realistic they are, the more motivated you’ll be to achieve them.

SMART goals

The ability to set and achieve goals is the mark of someone truly successful. But it’s important to take an objective look at your goals to make sure they are Specific, Measurable, Achievable, Realistic and Time bound. In other words, SMART. Think of your goals as a roadmap to your success, and the smarter and more realistic they are, the more motivated you’ll be to achieve them.

What’s the first step in goal-setting? Simply sit down with a paper and pen (or laptop) and make a list of the things you want to accomplish — short term as well as long term. Really think about what methods you’ll use to make more sales, cement productive relationships, attract more clients, etc.

Be specific, detailed and clear. These are the goals you’ll want to put time and energy toward. Think of the goal-setting process this way: There is a direct link between your writing down the goal, seeing it being written and having it burn into your subconscious mind. Remember: Concrete and tangible wins the day. Fuzzy goals are forgotten goals.

Set deadlines for your goals. It’s important to keep realistic timelines in mind, but there’s also something to be said for having a sense of urgency, which will help you stay on track. Also, consider setting “sub goals” to help you monitor your progress and stay on track.

Set goals that “shake things up.” To truly help you grow as a real estate professional, strive to set goals that challenge your current capacity — or go beyond your capacity. In fact, this is a good rule of thumb for us all. By challenging ourselves, we get a better insight into who we are, professionally and personally.

Measure the success of your goals. This helps you assess your performance and discover where you need to tweak your efforts. If you can’t measure your goal, you can’t manage it — which means you probably won’t achieve it to your entire satisfaction. Ask yourself, “How many homes do I need to close to increase my sales this year? How many leads will it take to generate those sales?”

Don’t let your goals get in the way of personal and family life. Keep your eyes on the prize, but also think “balance.” It’s fine to be driven. But make sure you take the time to disconnect and decompress. Set aside “me time,” when you don’t return work emails or phone calls. You’ll feel refreshed, renewed and ready to take on new challenges.

Bottom line: Setting goals will help you avoid distractions that might get in the way of your success. Make them SMART goals — Specific, Measurable, Achievable, Realistic and Time bound. Think of short-term goals as baby steps along the way to larger goals.

Follow these rules of thumb and you’ll find that everyday tasks have more meaning, there will be more clarification behind your decisions and ultimately your business will thrive.


AHS assumes no responsibility, and specifically disclaims all liability, for your use of any and all information contained herein.

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