How to Get More Listings as a Real Estate Agent

Leverage your professional network

Your most powerful network is the one you’ve already built. People who know and trust you are your best advocates, connecting you with new clients who’ll feel the same.

Tap into existing relationships

Reaching out to family, friends, and past clients for referrals is a smart and natural way to grow your client base. You can also consider establishing casual networking events, like coffee meet-ups or happy hours, that provide spaces to meet people and help keep yourself top of mind.

Engage on social media

Social media is another strategy for connecting with people you know while boosting your engagement. As reported by the National Association of Realtors® reports, social media is one of the top tech tools real estate agents use to connect with quality leads. Share your personal milestones and real estate successes on platforms like Facebook, Instagram, and LinkedIn, and consider creating posts that encourage your connections to share your content, expanding your reach even further. 

Build a strong brand

Without getting too philosophical, it’s important to figure out who you are as a real estate agent. What’s your strength? Why should clients choose you? Are you funny? Personable? Think about how you best connect with people and what you want to help them achieve, and start to develop a personal brand around it.

Once you’ve identified your strengths, decide how to:

• Define Your Audience: Who are you trying to reach? Tailor your brand to resonate with your ideal clients, like first-time buyers or families.
• Clarify Your Message: Decide on a few key points that capture what you offer and why clients should choose you. Keep it simple, clear, and consistent across all your materials.
• Be Consistent: Apply your branding elements — logo, tagline, tone — consistently across all platforms. Consistency builds recognition and reliability.

When it comes to how to get listings as a real estate agent your brand is your calling card — make sure it reflects your unique strengths and consistently attracts the clients you want.

Develop a marketing plan

Now that you’ve figured out your brand, the next stage in how to get listings in real estate is to develop a robust marketing strategy with an emphasis on digital.

Utilize online advertising

Platforms like Google Ads and social media advertising can be key to the real estate business, as they allow you to target specific demographics based on location, interests, and behaviors. Craft engaging ads that showcase your listings or highlight your unique services. You don’t want these to feel canned, or boring — memes about roommates or family living may be effective, depending on your audience.

Optimize your website

Your website serves as your digital storefront, so it’s important for it to be user-friendly, mobile-responsive, and SEO-optimized. Incorporate local keywords to improve your search engine rankings, making it easier for potential clients to find you. Add valuable resources such as blog posts, market reports, and guides to establish your authority in the field and give viewers a user-friendly experience.

Email marketing campaigns

Email marketing remains a powerful tool for maintaining relationships with clients and leads. Create regular newsletters that feature market trends, helpful tips, and updates on your listings. By using compelling subject lines and clear calls to action, you encourage clicks and interactions. Consider segmenting your email list to create tailored messaging for even higher open and click-through rates.

For more help, access the marketing resources available in our American Home Shield® Real Estate Pro portal.

Build trust and social proof

Trust is a cornerstone of any successful real estate relationship. One of the best ways to establish trust is through client testimonials and reviews. Encourage satisfied clients to leave positive reviews on platforms like Zillow, Google, and your social media pages.

Highlighting success stories is another great way to showcase your effectiveness as an agent. Use case studies to illustrate how you’ve helped clients achieve their real estate goals, whether it’s selling a home quickly or finding their dream property. Transparency is vital — keep clients informed throughout the buying or selling process, answering questions promptly and honestly.

Become a local market expert

In order to succeed in your market, it’s important to really understand that market. In order to gain client trust and referrals, you should come across as someone who knows their neighborhoods inside and out.

Stay informed on market trends

Regularly review market data, trends, and statistics to keep your finger on the pulse of the local real estate landscape. Quarterly reports from brokerage firms, Multiple Listing Service (MLS) market research, and Realtors Property Resource are all quality resources for staying informed. Truly understanding fluctuations in home prices, inventory levels, and buyer behavior will allow you to provide valuable insights to your clients.

Attend local events and join community groups

Get involved in your community by attending local events or joining groups relevant to real estate. Networking with local leaders and business owners is key to growing your knowledge base of the area you’re working in, as well as increasing your visibility.

Improve your listing presentation

Wondering how to get listings as a real estate agent? It’s important not to neglect the quality of the listings themselves. Here are key elements to focus on:

• Tailor Presentations to Client Needs: Customize your approach based on each client’s specific goals and concerns. Show them that you understand their unique situation.
• Use High-Quality Visuals: Invest in professional photography and staging for your listings. Eye-catching visuals can make a significant impact on potential buyers.
• Highlight Your Marketing Strategy: Clearly outline how you plan to promote their property. Include details about online listings, open houses, and any unique marketing tactics you’ll employ.

Utilize a CRM to stay in touch with leads

A Customer Relationship Management (CRM) system is another tech tool with huge potential for managing leads and nurturing client relationships. At its core, a CRM is a software tool designed to help you organize, automate, and synchronize your interactions with clients and prospects. It centralizes all your contact information and communication history, making it easier to track leads and stay engaged over time.

You can use your CRM to categorize leads based on various criteria, such as buyers, sellers, or past clients. A CRM also allows you to monitor interactions with your clients, such as emails opened, links clicked, and appointments scheduled, as well as automate follow-up communications. This data helps you understand your leads’ preferences and behaviors, allowing you to make your communications more relevant and effective.

Promote your partnership with American Home Shield®

Looking for a leg up on how to get listings as a real estate agent? Partnering with American Home Shield to offer clients a home warranty plan is one of the best ways to get a competitive edge. 

When you make a home warranty plan part of your closing deal, you:

• Differentiate your property from others in the market
• Enhance its marketability with added value for buyers
• Offer clients coverage for major home systems and appliances
• Bring peace of mind to both you and your clients

By highlighting the value of a home warranty plan, you provide clients with an added level of confidence in their investment, increasing the likelihood of a successful sale. 

For more insights and strategies tailored to real estate professionals, check out American Home Shield’s Home Matters Blog. 

AHS assumes no responsibility, and specifically disclaims all liability, for your use of any and all information contained herein.