You may be overwhelmed by knowing where to start with your real estate venture. Check out the following tips and advice and you’ll be on the road to sales — and success — before you know it.
Congratulations! Through hard work and commitment, you’ve gotten your real estate license. No doubt, you’re ready to jump right in and take the field by storm. Before you take your maiden voyage, however, consider that, even if you know the real estate industry, you may be overwhelmed by knowing where to start. As with any new undertaking, that’s only natural, so don’t stress. Instead, check out the following tips and advice. Start putting them to use right away, and you’ll be on the road to sales — and success — before you know it
Connect with a company you can stand behind.
Choose a broker who runs an organized, client-focused office. Make certain they have a training program in place that will get, and keep you at the top of your game. Check to see if they have a strong media presence and are technologically up-to-date, as well.
Find a mentor.
There’s no better way to learn the ins and outs of your chosen field than from someone who has been in the trenches for a while, and can provide you with the “nuts and bolts” you won’t find in books.
This is crucial, and should start immediately. Think about how you want clients and colleagues to view you and determine what makes you stand out from the pack. You’re marketing yourself to colleagues as well as clients, so be attentive, easy to work with and on time! Don’t hesitate to ask for referrals, too. And don’t underestimate the power of building a strong platform via social media like Facebook and Twitter.
Be a good listener.
After all, you’re in a service industry, so really hearing what your clients want — and applying what they’ve said — is key to your success and their satisfaction.
Start slow and keep expectations in check.
It takes time and effort to build a successful business, whatever the industry. So don’t drop a ton of money on marketing, technology and promotional materials your first week on the job. Instead, soak up all the information you can, in order to gain the success you want, and deserve. Speaking of promotional materials, AHS® offers complimentary marketing tools to help support sales of our home warranties.
Hone in on a territory.
Don’t take on too much, too soon. Rather, focus your energies on finding the best listings in your territory. Also do your best to establish strong relationships for a valuable list of contacts that can only help you as your forge ahead in your career.
Become an ace at cold calling.
After all, business is not going to fall into your lap and a cold call can lead to a sale. Granted, it takes some time and “practice” to be good at it, but the payoff can be huge. This is a great networking opportunity, as well.
In other words, know your stuff. So that you don’t hit a stumbling block, make sure you’ve reviewed all relevant paper work, legal issues and housing laws. If a client has a question and you don’t know the answer, simply do your research and get back to them as soon as possible.
Don’t fall into the all work and no play routine.
All this does is make for one discouraged and burned-out real estate professional. Enjoy some quality time with co-workers, friends and family. And by all means, make time to stop and smell the roses.
Help your clients make the transition.
Moving into a new home can be daunting. Your clients may worry about essential home systems and appliances breaking down. Help ease their minds by offering them an American Home Shield® Home Warranty. They’ll protect their investment and help avoid major headaches down the road.
Now that you’re armed with the information you need to excel, get out there and sell!
Field Guide to Being a New REALTOR® | realtor.org