Our new feature takes a close look at how various real estate agents grow their business. Meet the Colorado husband and wife team of Gifford and Trish Dudley, and learn how relationship building is key to their success.
The Dudleys understand the value of relationship building and have the credentials to prove it: Nearly 90% of their clients are referrals and repeat buyers. As Gifford says, “It’s about the quality of the relationships we build with our clients, from the first-timers to those who keep coming back and sending their friends.” Even when the Denver market was experiencing a limited inventory, the Dudleys were busy thanks to their long-time clients.
In addition to maintaining strong client relationships, the Dudleys value their partnership with American Home Shield® (AHS). AHS Home Warranties allow them to focus on buying and selling homes rather than worrying about clients calling about appliance breakdowns. Gifford strives to get his buyers to buy at least a one-year AHS Home Warranty protection plan and says it’s an easy way to help develop a high level of client trust while easing their worries.
The Dudleys typically write AHS protection into the provisions for all their sellers. Like many agents who use AHS to reinforce and sustain trustworthy client relationships, the Dudleys are AHS clients themselves, so their recommendations are based on first-hand experience.
Reprinted with permission from RISMedia. © 2015. All rights reserved.
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