With more real estate professionals and agencies competing for exposure online, having a social media presence is a must-have for any successful real estate professional. See which channels are the most effective for your business and learn best practices for getting measureable results from your social media investment.
Today, hundreds of millions of people, including growing numbers of homebuyers and sellers, are active on social media. For savvy real estate professionals looking to compete in the current marketplace, having a memorable presence on Facebook, Twitter, Instagram, Pinterest and other social channels is crucial.
It’s not just enough to have a few social media accounts. Following best practice tips is key to making the most of these effective online tools — and to building your business both online and in person.
Tips for social media success
So what should realtors do to develop an effective social media presence that contributes to their professional success? Here are some essential do’s and don’ts.
1. Be genuine and personable
One key to keeping current and potential clients interested in your social posts is to maintain a sense of authenticity. Do tout your successes and promotional announcements, but also consider using social platforms to show fun and unique aspects of your business. Does your agency volunteer with community organizations or have interesting team-building events? Images and posts from activities like these can show your involvement beyond the office and the field.
2. Give your clients reasons to like or follow you
Any business can ask for likes or follows. To truly attract the attention and admiration of your fellow social media participants, try giving them reasons to engage with your page. Sharing advice, asking questions, posting polls or showing sneak previews of events like open houses and more can help pique the interest of prospective, current and former clients and give them a reason to do more than just browse your profile.
3. Know your platform
While they share common characteristics, each social media platform also has its own individual benefits and best-use cases.
Facebook, for example, is renowned for having the broadest audience, with over 1.8 billion active monthly users as of 2017. It’s great for posting images and texts as well as engaging current and prospective clients.
Instagram is a well-known destination for sharing and viewing image-based content. Consider using this platform to showcase photos and videos of properties, events and more.
Twitter is the go-to platform for sharing short messages, images and links. Use it to post updates on showings, listings and business.