How to Have a Successful Open House in 4 Steps

Some real estate professionals are able to host more successful open houses than others. Here are some tips for a successful open house and make it more rewarding for you and your clients.
Outdoor Open House Sign

Photo by: iStock

1. Spread the Word

Get potential buyers excited about your open house early by sharing photos of the property through social media or email. Help make your listing shine by highlighting unique features of the listing such as a sunroom, stained glass windows or ornamental moldings. If possible, shoot a short video of the neighborhood showcasing local cafes, parks and other points of interest. Print copies of the listing information, and place signs in the area with the address to drive traffic to your open house.

2. Prepare Your Clients

Let your sellers know what to expect before the open house so they’re comfortable with the process and don’t expect to lock in a buyer the first day. Reiterate the importance of clearing clutter from all rooms and closets. Remind them to remove family photos and personal items so potential buyers can better picture themselves in the space.

3. Welcome the Neighbors

One of the best successful open house ideas is to include your neighbors in your plans.  Savvy real estate professionals realize that neighbors can do a lot more than just poke around the property for interior design tips. They can help you sell the home by spreading the word to their friends and family, and encouraging them to move to their neighborhood. Always welcome the locals to your open houses, and consider sending a special email or printed invite so they’ll know when to stop by to see the property and bring their friends.

4. Take Advantage of Available Resources

Don’t forget to take advantage of free online tools and resources to enhance your open houses. Check out for tips on everything from planning to staging to closing the deal. It’s a valuable website full of information that can help you have a more successful open house. Be sure to ask your AHS® representative for our free AHS Open House Kits, so you can put your best foot forward at every open house.


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