condition 1 : Mindset of Your Buyers | AHS Home Matters

Your browser is out of date.

For the correct work of a site, install the new version.

ALERT If you received an email from American Home Shield stating that our contractor has been unable to reach you -- and you do NOT have an open service request -- please disregard it. We apologize for the confusion. This message was sent in error. Thank you for your understanding.
Real Estate

Get Inside the Mindset Of Your Buyers

It’s no secret that the economy has been unkind to many would-be homebuyers. This is the primary reason that so many credit-worthy individuals are choosing to rent. Here are some quick facts about these renters:
  • 94% of young renters (ages 34 and under) want to buy
  • 83% of current renters (all ages) want to own
  • 77% consider homeownership a part of the American Dream
  • 84% believe buying a home is a good financial decision

The top 2 reasons renters are not buying are:

  1. Inability to afford (53%)
  2. Lifestyle requires flexibility of renting (19%)

While pay is not a motivating factor for working with renters, it’s important to remember that many of today’s renters will become buyers in the near future. This creates incredible opportunities for real estate professionals who choose to service renters: foster relationships and create return customers, and build or add to a client database.

The leads generated through positive business dealings with renters are certainly of great value. Working with renters will bolster your most important asset: your client database.

When you work with renters, you will know when their lease will come to term. With this very targeted list, you’ll be able to gauge the market and follow up with valuable insights and information.

Be the real estate professional who took the time to work with them when they were renting; you’ll end up being the one they go to when they’re ready to buy a home or refer to their friends and family. And to help prepare renters-turned-homeowners for the new costs of maintaining their homes, AHS® can offer a home warranty plan to fit their needs.


Affordable plans

Affordable plans for
inevitable breakdowns.

Protect your home's systems and appliances from unexpected breakdowns with an American Home Shield® Home Warranty.

Get a Quote
It only takes a few seconds.