A closing gift is a kind gesture of thanks that helps you build client relationships, repeat business and referrals. Plus, it’s a great way to be remembered long after the transaction.
Although typically given on closing day, it’s a good idea to wait a month so that your clients are settled in and the gift is appreciated more. And it’s better to drop off the gift in person rather than mailing it.
What type of gift is best? Forego the standard wine, houseplants and fruit baskets and give your clients something different that they’ll appreciate and remember.
Get to know clients and listen for ideas so you can tailor a meaningful gift to them. Personalize the gift with their information, not yours, or it may not be used. Here are some ideas:
• Take a picture of clients in front of their new home and frame it or have an artist create a sketch or painting from it
• Give them a custom welcome sign that’s personalized with the family name or address
• Make "Open When" cards, a stack of cards in a pretty box, each containing a small gift and instructions on when to open. For example:
-- Open on moving day: gift card for pizza
-- Open 30 days after move: gift card from local hardware store
-- Open one year home anniversary: gift card from their favorite local restaurant
Save your clients time and money by giving them a valuable gift they'll use.
• An American Home Shield® Home Warranty helps reduce headaches that may come with your client’s first year in their new home and helps protect their budget from unexpected covered household breakdowns.
• A gift of lawn service and tree and shrub care saves them the time and effort of having to mow their lawn or trim shrubs/trees.
• Cleaning service on moving day helps make your client’s transition easier and saves them hours of hard work.
A great experience along with a thoughtful closing gift will go a long way with clients. They’ll not only remember you and use your services for future purchases, they’ll also refer their friends and family to you.
Next > Ready to Sell? 5 Brilliant Home Staging Tips