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Real Estate

Benefits of CRM Platforms for Real Estate Professionals

One valuable resource that can help you manage and convert your leads into clients are Customer Relationship Management (CRM) platforms. Here’s a look at just how real estate professionals can use CRMs to help grow their client rosters.

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Whether you’re a seasoned professional or just entering the real estate industry, one key to success is building your business. One valuable resource that can help you manage and convert your leads into clients are Customer Relationship Management (CRM) platforms. Here’s a look at just how real estate professionals can use CRMs to help grow their client rosters.

Customer relationships are among the most important aspects of any solid business. For real estate professionals, managing these relationships well can sometimes mean the difference between helping someone successfully sell or purchase a new property. It can also be a deciding factor in whether a lead becomes a potential or full-fledged client.

The concept of CRM, or Customer Relationship Management, is an important key to building connections with potential, new and existing clients. CRM can involve the use of strategies, practices and tools to help you develop the best possible relationships with people seeking your professional guidance and expertise.

One of the most valuable resources for real estate professionals seeking to implement CRM best practices into their businesses are CRM software platforms. These easy-to-access databases house important information on leads and clients (e.g., contact data, selling and purchasing history and preferences). The stored information can then be entered and compiled across a number of channels, including telephone conversations, direct mail, social media, company websites, and more.

Here are just a few of the ways CRM software can benefit a real estate professional:

Enter and track client’s contact data


A CRM gives you one place to conveniently enter and house important contact information, including client names, phone numbers, addresses, email information and more. You can also edit, search, and cross-reference such data quickly and easily across the different information fields.

Store and access selling and purchasing information

CRMs can also be valuable tools for the input, storage and access of your client’s purchasing and selling history and preferences. You can use this information for lead generation or to review for possible trends in your local market.

Create or maintain a lead generation program

Real estate professionals can also use CRM software to develop a lead generation program based on housing inventory, referrals, prospective sales or purchases, and more. Having access to prospective and current clients buying and selling data can help you grow your relationships and create future opportunities. 

Sources:

http://searchcrm.techtarget.com/definition/CRM
http://activerain.com/blogsview/5021828/ben-kinney-s-biggest-secret---
https://www.zoho.com/crm/help/crm-for-verticals/real-estate.html
http://www.softwareadvice.com/crm/real-estate-crm-comparison/
https://www.inman.com/2015/05/29/special-report-real-estate-professionals-weigh-in-which-crm-is-the-best/


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